The popular family hike returned for another season. After Alice in Wanderland and Robin Hood, the 2021 theme was Peter Pan. Across ten themed hiking trails for families, everything revolved around adventures in the “Hiking Neverland.” Fascinating characters, hidden treasures, and tricky riddles awaited the participants. The 2021 edition of the Coop Family Hike told a captivating pirate story about growing up and once again took place throughout Switzerland.

We were responsible for developing, implementing, and monitoring the social media and Google AdWords strategy — from the preparation of the first hike to the final one, over a period of about six months.

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