Kita Wundergarten: The Opening
Poster Campaign, Social Media Campaign, Flyer, and Customer Letter
Kita Wundergarten includes a total of four daycare centers in the canton of Aargau. In spring 2020, the flagship location opened in Lenzburg. The “nature daycare” concept is lovingly brought to life by Martina Rodriguez and her team — from the interior design to daily outdoor activities.
The logo already existed. Kurkuma Communication designed the fresh visual identity around it. The children playing in the garden reflect the vibrant life within the daycare. Around four months before the opening, flyers were distributed to all nearby households, a poster campaign was launched at Lenzburg train station, and a social media campaign was initiated. We were absolutely thrilled that all daycare spots were filled shortly thereafter.
