Rebranding for the Kulturgesellschaft Lenzburg: A New Identity with Impact

We had the pleasure of developing a comprehensive redesign and strategic realignment for the  Kulturgesellschaft Lenzburg new aufwind. The foundation for this work was the funding and development concept created by the board, which clearly defined the institution’s positioning within the cultural landscape.

Based on the strategic direction, we developed:

• a new name
• fresh design concept
• completely new logo with a modern visual mark
• harmonious colour palette and contemporary visual language

The result is a brand identity that conveys openness, cultural diversity and a strong orientation towards the future.

The new corporate design was implemented across multiple touchpoints:

• flyers and graphic materials
• the Bücher-Kultkabine as an eye-catching physical brand installation
• a fully redesigned website

At the heart of the new website lies an automated registration process that significantly simplifies workflows for both visitors and the board.

With the new branding, the Kulturgesellschaft Lenzburg now presents itself more clearly, more modern and more consistently—visually, communicatively and digitally.

We are delighted to have accompanied this project from the very first idea to the final launch, and we thank the Kulturgesellschaft Lenzburg for trusting us as their communications and design partner.