For our partner Event Manufaktur GmbH, we had the pleasure of designing the unique invitation process for the PRIVERA Bauforum 2020 and managing the event communication.

We created a customer journey and guided the guests through every stage of communication — from the invitation to the event itself, and even beyond. Throughout the process, our focus remained on maximizing attendance. The overarching goal of all measures was to position PRIVERA as a thought leader in the industry.

The sustainable invitation included carrot seeds — the entire invitation could be planted. Staying true to the motto “first sow, then reap,” this theme was reflected throughout the entire event experience. Further communication was carried out digitally: through video messages, the speakers sparked the audience’s curiosity and interest.