Sichtwechsel Coaching offers professional and efficient support for labor market integration. Job seekers are accompanied on their journey back into working life with targeted methods and on equal footing. Harlin Rodriguez coaches people with empathy and sensitivity to their individual situations. He meets his clients at eye level, as he understands how difficult it can be to integrate into the Swiss system. His understanding and compassion make it possible to find a personalized path together.

The goal was to present the services in a professional and structured way, making them easy to understand for municipal staff and social workers. The logo already existed. Based on that, we developed the visual concept and graphic design for the presentation materials. We chose to create a folder and a high-quality brochure, along with matching business cards. During the creative process, a flyer for clients was also developed.

The brochure is guided by “Look,” a little sketch character. Clear graphics and process diagrams illustrate the journey from the initial contact with the coach to labor market integration, as well as the coaching approach. Authenticity and transparency are the essence of the coaching process. It was important that this was reflected in the photography. In addition to the images, the texts were also created by Kurkuma Communication.